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Brunch Madness: Everything You Need To Know About The Cereal Bracket


There’s nothing more exhilarating than filling out a bracket to choose which team you think is going to win a tournament. We do it every year during college basketball tournament time, we do it every four years when the FIFA World Cup rolls around and every few months we do it to support The Brunch Network. This time we’re deciding which cereal reigns supreme.

I am here to give you the most in-depth breakdown of a cereal bracket ever written. Read on, tweet and share this post as we prepare for a classic Brunch battle.

Things to know going in

Usually you can point out some snubs upon first look at the bracket. I tried really hard to dig deep into the kinds of cereals I was into back in the day and I couldn’t really find anything out of place. I would have definitely put Lucky Charms Marshmallows in there over anything straight wheat — I think that’s a given. I mean I could go for a bowl right now.

I think also you have to consider which cereal is better with or without milk. You have to have a milk factor when you’re deciding which cereal is going to come out on top. Do most people in the world eat cereal with milk? I think the definite answer is yes. But there are those who prefer it dry — and that’s OK too. I could go for some dry Frosted Mini Wheats right now to get the full effect of the sugar high. Nothing wrong with that at all.

Bracket Busters

There are a few low seeds that could make a run in this tournament. I consider a low seed 10 or below. Matches between Nos. 8 and 9 seeds are a toss up and I will leave it to the voters to make a decision when it comes to those fixtures. But here are some underrated cereals that could make a run:

  • Alpha Bits (West No. 11): It’s going to be tough for Alpha Bits to compete against the likes of Cocoa Pebbles. I mean the pebbles cereal was a childhood favorite of many I could imagine, but who could resit spelling out F-U-C- to your sibling before your mom came in and you had to scoop up the letters real fast and pour it down your gullet before you get in trouble? Alpha Bits made cereal fun and I think they have the advantage in the first round.


  • Corn Pops (Midwest No. 10): It might be crazy to think something like Corn Pops could get the upset in the first round over French Toast Crunch. I used to eat French Toast Crunch all the time when I was younger, but I feel like I’m more privy to the sweeter cereals than those who were forced to eat bland things like Corn Pops. How many people even heard of French Toast Crunch before this bracket was introduced? I bet not many.


  • Honey Nut Chex (East, No. 12): Don’t discount anything flavored when it comes to cereal. Chex is delicious as it is, especially when it comes in a trail mix. Add some honey in there and you have yourself a good meal for your balanced breakfast. Don’t discount what Honey Nut Chex brings to the breakfast table against No. 5 Rice Krispies.


  • Oreo O’s (West No. 10): If you took a look at me right now, you’d probably guess that Oreo O’s were a permanent fixture in my childhood for a few years. They kept me going in the morning sitting through boring Catholic school classes. Tasty Oreos cereal with marshmallows. Count me in. However, a matchup with No. 7 Golden Grahams is no joke. I see an upset here.


The Favorite Four

These next few cereals aren’t necessarily in my personal Final Four. However, I will say that there is data to backup which cereals are the favorites in the tournament and it’s probably not what you think. The latest survey I can dig up on the internet was from the University of Notre Dame’s dining hall, which was published May 2. Here’s the top four cereals you need to watch out for.

  • Honey Nut Cheerios (South No. 2): In this bracket, Honey Nut Cheerios might have a tough time getting to where they need to be. Frosted Flakes could await them in the Elite 8 and there’s a chance they don’t make it past Cinnamon Life or Count Chocula — household favorites. I love me some Honey Nut Cheerios, but the bracket isn’t in their favor early.


  • Lucky Charms (West No. 1): I ate Lucky Charms almost everyday at my grandparents’ house when I was younger. And when I mean “ate Lucky Charms,” I really mean just picked out the marshmallows and tossed them into my mouth hole. The marshmallows were the best part and the oat things were crap. They have an easy path to the West Final in my opinion, but a matchup against Cap’n Crunch or Honey Bunches of Oats could sink the leprechaun’s most coveted treasure.


  • Cinnamon Toast Crunch (East No. 1): Cinnamon Toast Crunch is the No. 1 overall seed in this bracket for good reason. It is good with milk or dry and it gives your leftover milk that little cinnamon kick, which leaves you wanting more. I see a possible nightmare matchup against Trix in the East Final because Trix has one of the top all-time taglines in the history of any product: “Silly rabbit, Trix are for kids.” It will be taste over advertisements in the final should either cereal make it that far.


  • Honey Bunches of Oats (West No. 2): It’s rare to see something good and good for you so high up in a food-type bracket. I skip the oats always. However, most people aren’t like me and actually enjoy the bit of fiber in their diet they get from Honey Bunches of Oats. I can see this cereal making it to the finals in a matchup against Lucky Charms. You read it here first.


The Prize Inside

The cold-hard fact of the bracket is that it doesn’t matter what you like, it’s what the consumer likes. I learned the hard way when I got destroyed in the candy bracket in the spring. The insight provided above is just a peek into what may happen this time around. There are some pretty heavy favorites in this tournament, maybe more so than the candy showdown.

With all that being said, if you’re like me — you want a damn t-shirt. So I encourage everyone and anyone to fill out a bracket before the bowls are put out and the first drop of milk is poured. Follow along on Twitter and Instagram and be sure to listen to The Brunch for more insight. Don’t forget to vote on social media too!

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